PROFESSIONAL PROFILE

Digital Marketing Specialist with 5+ years of experience in SEO, social media management, content strategy, and paid advertising. Skilled at driving brand growth, boosting online visibility, and delivering measurable ROI. Adept at leading cross-functional teams, managing campaigns, and using data-driven strategies to achieve business goals.

EDUCATION

Bachelor of Business Administration in Marketing New York University, NY | Graduated: 2017

PROFESSIONAL EXPERIENCE

 Digital Marketing Consultant | Freelance 

Remote | Jan 2022 – Present 

•  Developed SEO strategies that boosted client website traffic by 120% in 6 months. 
•  Managed $50k+ in ad spend across Google and Meta platforms, achieving an average ROI of 3.5x. 
•  Created social media campaigns that grew audiences by 30k+ combined followers. 
•  Worked with startups, small businesses, and agencies in diverse industries (tech, fashion, real estate). 

 Marketing Specialist | Growth Media Agency 

New York, NY | Aug 2019 – Dec 2021 

•  Spearheaded paid advertising campaigns for 15+ clients, reducing CPC by 25% through A/B testing. 
•  Led a content team of 4 writers and designers to deliver high-performing blogs, ads, and landing pages. 
•  Collaborated with developers to optimize client websites, increasing average lead conversions by 40%.
•  Built monthly performance dashboards for clients, improving transparency and retention rates. 

 SEO Analyst | Bright Solutions 

New York, NY | Jun 2017 – Jul 2019 

•  Conducted keyword research, link-building campaigns, and on-page optimizations. 
•  Increased organic search traffic by 85% for client accounts within the first year. 
•  Performed competitive analysis and implemented technical SEO audits to improve rankings.

CORE SKILLS

• SEO & SEM (Google Ads, Bing Ads) 
•  Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok) 
•  Content Strategy & Copywriting 
•  Email Marketing & Automation (Mailchimp, HubSpot) 
•  Web Analytics (Google Analytics, GA4, Data Studio)
•  Conversion Rate Optimization (CRO) 
•  Branding & Graphic Design (Canva, Adobe Suite)
•  Project Management (Trello, Asana, Slack)

CERTIFICATIONS

• Google Analytics Certified 
•  Google Ads Certification 
•  HubSpot Inbound Marketing Certification 
•  Facebook Blueprint Certification

ACHIEVEMENTS

• 400+ Happy Clients (freelance + agency work)
•  12 Industry Awards for Campaign Excellence 
•  Grew a client’s eCommerce store revenue from $10k to $80k/month in under a year 
•  Built a personal LinkedIn following of 70k+ engaged professionals

REFERENCES

Available upon request.